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Dear {$FirstName},
Thank you for your interest in receiving tea news and special tea offerings from us. In the first of our regular updates we cover:
- Tea of the Month (Assam)
- Recipe of the Month – Masala Chai
- Tea Tips and Hints – Extend the life of your tea
- Tea & Accessories Special Offer – receive a free copy of ‘Dish’ Magazine
- What’s Brewing at Tea Global
1. Stir Tea of the Month – Black Tea - Assam
- This popular Stir Tea is from a tea garden located in Upper Assam in the north eastern province of Assam, India. This country produces around 980 million kgs of tea per year and is the second biggest tea exporter, second to China. This tea growing region experiences very high rainfall and extreme temperatures - this greenhouse-like combination of humidity and heat provide the perfect tea growing conditions. The harvest season on this tea garden runs from March to November. During the first quarter of 2009 lower levels of rain has resulted in a 15% drop in tea production.
- Stir Tea - Assam is a delicious, tippy (containing golden leaf tips) black tea which can be enjoyed with or without milk. It is characteristically malty with a full bodied richness which makes it an ideal breakfast tea – often you find the Assam leaf forming part of a traditional English Breakfast Blend.
To order your Assam Tea click our link:
http://www.teaglobal.co.nz/catalog/P76_Stir_Tea_-_Assam__India_.html
2. Recipe of the Month -
Masala Chai
(Masala = a mix of spices, chai = tea)
- This is a delicious sweetened black tea drink enhanced with spices and milk. Stir Tea - Assam is the perfect black tea to use. The origins of the recipe are attributed to the traditional Indian natural form of healing called Ayurveda which incorporates as part of its practice combinations of spices, herbs and sweeteners to assist with curing bodily ailments.
Why not offer a rich velvety cup of Masala Chai to guests after dinner rather than dessert.
For our Masala Chai recipe visit:
http://www.teaglobal.co.nz/news/6_Masala%20Chai%20Recipe.html
3. Tea Tips: Extend the Life of Your Tea
In order to keep your tea fresh store in an air tight container (or the Stir Tea resealable pouches) in a cool, dark place in order to avoid the following ‘enemies of freshness’:
- Moisture – Tea is generally manufactured and sealed at around 3% moisture content. Normal kitchen temperatures and humidity lead to a moisture content of around 8%. At this level tea begins to lose its freshness.
- Air – Tea left exposed to the air will also be exposed to the moisture and contaminants contained in the air.
- Heat –If dried tea is exposed to heat its flavour is flattened and dulled. Even worse prolonged exposure to heat above 85 degrees can result in mould.
- Light – Fading in the leaf can be caused by light. Light is also a source of heat.
4. Subscriber Promotion
To say thank you for being part of the Tea Global Family of Tea Drinkers we are offering a special promotion.
The first 45 customers that purchase tea or accessories from our range over the value of $45 (excluding shipping costs) from now until the end of August will receive a complimentary copy of the August/September 2009 edition of Dish Magazine valued at $8.95. This features a special report on the growing interest in Tea in New Zealand (pages 27-30) and we are delighted to be part of this story.
This promotion is being offered first to our newsletter subscribers so be in early. To be fair to everyone we can only offer 1 copy per customer. If you are one of our first 45 lucky customers we shall include your magazine copy with your order.
Click link to go to our home page to start your order: www.teaglobal.co.nz/index.html
Don’t Forget Father’s Day – Sunday September 6th 2009
- Just a little reminder that tea makes the perfect gift for Dad, so make his day this year with a delicious selection of tea. For our loyal subscribers this year we are pleased to offer complimentary gift wrapping - just note on your order that it is a Fathers Day gift.
We recommend Breakfast Baritone as one great choice for Dad:
Click link to order: www.teaglobal.co.nz/catalog/P68_Stir_Tea_-_Breakfast_Baritone.html
5. What’s brewing at Tea Global
Stir Tea News
- Stir Tea has just celebrated its first anniversary – thank you very much for your support of our range. Stir Tea is our company’s own private label range. We import our teas from select tea gardens all over the world and hand-package them in Queenstown.
- Some exquisite 2009 Premier China spring harvest teas have recently been harvested and are making their way to us – expect these over the next six weeks, available via our Stir Tea Premier section on the website. This will be some of the freshest tea available in New Zealand.
Click the link to check out the specials on our premier 2008 spring harvest teas on the website - 25% off our remaining stock of premier 2008 spring harvest teas.
www.teaglobal.co.nz/catalog/C31_Premier_Tea.html
- Over the past six months we have been busy sourcing some exciting new Stir teas which we will release in August. We shall introduce you to these in our next newsletter. Don’t forget if you are having difficulty finding a particular tea then please let me know – I might have it in stock.
- Stir Tea Pyramids – taking off at Queenstown Airport:
In the arrivals terminal at Queenstown airport you can now order a cup of Stir Tea (pyramid range) to take out, along with beautiful chocolate, from the recently opened Patagonia Chocolates site. The pyramid range is individual serves of Stir tea in pyramid shaped bags – these are well suited to those occasions when you want to offer great tea but because of sheer numbers to cater for or other practical considerations you need the convenience of a bag. If you are planning a party or event contact us about this solution.
Our Newsletter
If you have any suggestions or comments on our newsletter or perhaps tea in general we would love to hear from you.
We are always interested in receiving recipes that you may have used over the years which incorporate tea.
You have received this newsletter because you subscribed via our website. To edit or delete your subscription please follow the instructions at the footer of this document.
Until our next newsletter I wish you good health and a fine measure of tea.
Regards, Michelle
Michelle Casson
Director, Tea Global Ltd
P O Box 1157, Queenstown 9348, New Zealand
Phone: 64 3 442 9033
Facsimile: 64 3 442 9324
Cellphone: 021 287 6383
Email: michelle@queenstown.co.nz
Website: www.teaglobal.co.nz
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